Engineering Commissioning Firm Website Project
Client: Versys – Verified Systems – Edmonton, AB, Canada
Project Overview: Van Island Web rebuilt the Versys website with a focus on clearly presenting past projects, services, and technical capabilities, while integrating the site with their CRM to support structured lead capture, follow-up, and sales workflows. The result is a modern business website that strengthens credibility, supports growth, and functions as an active part of their client acquisition process rather than a passive marketing asset.
Project Details
See the process Van Island Web followed to deliver project results for the client.
The Project Ask
Versys – Verified Systems engaged Van Island Web to modernize and strengthen their online presence with a professional website that supports their technical services and business development goals.
- Create a centralized, professional website that clearly communicates Versys’ services, technical expertise, and project experience to engineering and industrial decision-makers.
- Showcase completed projects and capabilities in a way that builds credibility and supports expansion into new service areas.
- Integrate the website with Versys’ CRM to capture inquiries, streamline follow-up, and support structured sales and client management workflows.
The Process
Van Island Web met with the client to walk through our process, and gather additional information to help plan the project and determine the budget needed to deliver the project. Van Island Web was able to answer all the questions, and provide potential options for additional items that the client was interested in pursuing, such as custom integration with their CRM system.
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Discovery & Project Planning
Van Island Web worked closely with the Versys team during initial discovery sessions to understand business goals, service offerings, target clients, and technical requirements. This phase ensured clear communication, alignment on priorities, and a well-defined scope before development began. -
Scope Definition & Project Alignment
Following discovery, we prepared a detailed project outline defining deliverables, timelines, and optional enhancements. This ensured alignment on priorities and provided flexibility for Versys to select features that supported both marketing and operational goals. -
Website–CRM Integration Strategy
A key component of the project was integrating the website with Versys’ CRM. We designed and implemented lead capture forms and data flows to ensure inquiries were automatically recorded, categorized, and made actionable, reducing manual follow-up and improving response times. -
Design & Content Structuring
Using Versys’ branding and project materials, we developed website layouts focused on clarity, credibility, and ease of navigation. Content was structured to highlight technical capabilities and completed projects while guiding visitors toward meaningful engagement. -
Development, Review & Optimization
The site was built to match the approved designs, optimized for modern browsers and devices, and reviewed in collaboration with the Versys team. Final refinements and quality assurance testing ensured the site performed reliably at launch. -
Launch & Continued Support
Once approved, the website was launched and access was provided for ongoing content updates. Van Island Web continues to support Versys with improvements, CRM refinements, and future digital initiatives as needed.
The Solution
Van Island Web delivered a modern, high-performance website that aligns with Versys’ brand and clearly communicates their technical services, project experience, and capabilities to prospective clients.
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Modern, Responsive Website
Designed and developed a professional, mobile-first website that aligns with Versys’ branding and performs consistently across all devices and browsers. -
CRM-Connected Lead Capture
Integrated website forms directly with Versys’ CRM to automatically capture, organize, and route inbound inquiries, improving follow-up efficiency. -
Technical Foundation & Infrastructure
Van Island Web handled domain configuration and fully managed hosting to ensure the website was secure, reliable, and optimized for performance and future growth.
Desktop Website Design Preview
Take a peak at the delivered design on desktop browsers
Mobile Website Design Preview
Take a peak at the delivered design on mobile browsers
Web Tools/Technologies Used
WordPress
Pipedrive CRM
Web Server Configuration
Domain Configuration
Start your project today!
Contact Van Island Web to learn more about starting a project. We provide affordable website packages and web solutions to help your business build its online presence. Contact us at [email protected] or 250-544-2777.