Website Reporting and Analytics

Understanding how people use your website is incredibly important to making sure that your website is meeting the needs of your business. Learn how many people visit your site, where they come from, how long they stay on your site and more with analytics and reporting services.

Google Analytics

Google can track an increasing amount of information about people who visit your website, but what good is that data if you don’t use it. Van Island Web can provide detailed weekly/monthly reports on how many people have visited your site, and how they used it, which can help provide you make better business decisions.

  • Track your events: What pages on your site get the most traffic and what are your users doing when they access your site. Google Analytics can collect all of this and more with it's integration.
  • Where is your audience coming from: Understand how your users are accessing your website. Is it through paid advertising campaigns, shared through social media, or found through organic Google searches. All of this is incredibly useful knowledge when deciding how to market your business.
  • Do your users convert: When your users access your website, does that mean they follow up by sending you an email, clicking a phone number or buying an item? Understanding if your users convert into leads and purchases helps you decide how to spend marketing money and focus your energy on what matters.

Analytics Configuration

Have Van Island Web configure your analytics setup to ensure that the right information is being collected. Creating proper tags, data streams and filters will make your data more useful and easier to digest.

  • Configure Google Analytics on your website: Ensure that Google Analytics is working properly and collecting information from your users when they visit your website.
  • Filters: Filter out the traffic that doesn't matter. If you are a local business, you aren't interested in the visitors to your website that come from the other side of the globe. Get the data that matters you.
  • Tags: What process and flow do you want your website visitors to follow when they visit your website? Have Van Island Web setup Google Tags for custom activities so that you can track your user engagement specific to your business.

Reporting

Detailed Google Analytics Reports can provide you as much or as little information as you would like. Have Van Island Web tailor your reports and data to your needs so that you are only viewing what is important to you.

  • Weekly reports: Have Van Island Web create and send weekly reports that analyze your website traffic in a visual report that is easy to read.
  • Get the information that matters: Google Analytics collects a lot of data, which can be hard to sift through. Get your custom reports from Van Island Web to only show you what is important and what data you can use.
  • What to do with this data: Data doesn't mean much if you don't do anything with it. Included in your website analytics reports is a breakdown of what your data means, and how you can improve your online presence based on that data.

Contact us now

Find out how Van Island Web provides affordable website solutions that fit for all business types. Once we learn a little more about what you’re looking for, we can provide a free quote.

Or email us directly at [email protected] or call 250-544-2777