Search Engine Optimization (SEO) Services

Get your website seen with Search Engine Optimization! Start ranking for valuable keywords and building your websites online profile. Check out what we offer for SEO services and how we can help your business with search SEO and local SEO.

Rising in Google Search

Raising your rank in the Google search algorithm doesn’t happen overnight. There are many approaches to get your content seen, and it’s something that needs to be worked at. Van Island Web can provide a SEO implementation plan to help you rank better for important keywords and phrases in Google and Bing.

Van Island Web - SEO - Position Tracking
  • Proper keyword research: Doing proper keyword research so that you are competitive for the words you would like to rank in. You want to target keywords that are attainable.
  • Long-term planning for SEO: Ranking for strategic keywords can take many months - don't trust those who say you can rank overnight
  • Backlinks: Building backlinks is an incredibly important aspect of Search Engine Optimization. But backlinks need to come from reputable places of high authority. Van Island Web can provide a backlink building strategy that will get your site ranked for planned keywords.

SEO - Localization Optimization

With the internet saturated with content on every known item and keyword, focusing down your SEO strategy on your local environment, whether that be Victoria, Nanaimo, Cowichan, Campbell River or other cities, is an important strategy in SEO for your website and business. Make sure your content is getting to those valuable local users and provide them the answers to the questions they might be looking for. As a local Victoria web design company, we find local SEO to be an incredibly valuable strategy.

  • Reach the right customers: If you don't offer your services on the other side of the country, there is no need to spend time and effort to try to reach those people. Get your website in-front of the people who might convert to customers.
  • Understanding your competition: It's easier to understand your local competition and where they might be leaving gaps in the local keyword context.
  • Google Maps: Make sure your business is properly listed on Google Maps to ensure Google is seeing you as a local business and showing your content in the proper context.

Keyword Research

Understanding what keywords your business should attempt to optimize content for is an important starting point when looking at doing SEO. Keyword Research involves understanding which search terms have the greatest impacts, as well as understanding the terms that are competitive enough for your to start ranking for.

Van Island Web - SEO - Keyword Research Example
  • Keyword search volume: Make sure you are ranking for keywords that actually get search volume. There is no reason to spend time ranking for certain keywords if no one searches those keywords.
  • Keyword difficulty: Some keywords will be out of reach of being able to rank. Instead spend time on keywords that are attainable with the proper difficulty level
  • Longtail search: Look beyond basic one or two word keywords and instead the optimize for phrases and questions that people search related to your website and business.

Using Top SEO Tools

Van Island Web uses a wide variety of tools to complete SEO audits of websites and tracking of important SEO factors. While SEO is more of an art than a science, the right tools can go a long way to enhancing your website for prime visibility.

  • SEMRush: Van Island Web's primary SEO tool is SEMRush. With so many different factors influencing your website ranking in search algorithms, SEMRush brings many tools together to best understand where your web pages rank and how to get those rankings up.
  • Google Keyword Tool: One of the tried and true tools for testing out keywords and researching new ones is the Google Keyword Planner. Google knows their own data best after all.
  • Screaming Frog: One of the best ways to audit the metadata on your site is using Screaming Frog. See how to titles and subtitles line up against the SEO standards and mix with other tools to update metadata in the best possible way for search engines.
SEO tools used by Van Island Web

Contact us now

Find out how Van Island Web provides affordable website solutions that fit for all business types. Once we learn a little more about what you’re looking for, we can provide a free quote.

Or email us directly at [email protected] or call 250-544-2777

Content and Blogs

One of the key strategies to improving your SEO ranking is to provide unique and useful content that your users may be looking for. We can create a content strategy plan that helps cement your websites place on the internet, and create an on-going content strategy to help boost clicks and viewers to your site.

  • Blogs and information pages: The more Google knows about your business and expertise, the most likely it is to show your content. Providing fresh, insightful and unique content at a regular pace helps cement your place in Google's rankings.
  • Social media: Keeping your online presence from getting stale helps people keep engaged with your business website. Keeping followers updated, linking to new content, and sharing to others let's Google know that your website is active and relevant.
  • Outreach: Reaching out to related websites and services can provide a new audience for your website and content, as well as provide opportunities to build all-important backlinks to your website.

Google My Business/Bing Places

Making sure you use all of Google and Bing’s tools and resources is an important aspect to SEO, and one of those major tools is the Google My Business page and Bing Places page. We can help ensure that your Google profile has all of the relevant information, and helps Google users find your site and the relevant information about your business.

  • Claim your Google My Business page: Half of small businesses in North America haven't claimed their free Google My Business page. This is a major resource is ranking your website and business and is totally free - so make sure you take advantage.
  • Providing important business info: Filling out your business pages ensures that people who do find you on Google or Bing have your basic business information, like how to contact you, where you are located, and what hours you are open. It's key to keep this information up-to-date and accurate.
  • Google Reviews: With a Google My Business page you can start collecting reviews for your business. Google Reviews are another important factor that plays into your website ranking in the Google Search algorithm, so it never hurts to ask your happy customers to leave you a rating.
  • Bing Places: While a majority of search traffic flows through Google, don't underestimate the search traffic from Bing. Often optimizing your content for one search engine optimizes for others, but make sure you also create a Bing Places page for your business.

Website On-Page Optimization

SEO is no longer about stuffing your site full of keywords that you want to rank for. Instead you want to make sure that you have relevant meta data and tags created for your website to strategically line up with key search terms. Van Island Web can help optimize your meta data and ensure that you are giving yourself the best chance to be ranked and show up on the front page of Google.

  • Keywords in the right places: While making sure that you aren't just stuffing your website pages with your keywords, you also want to make sure they show up in the proper headings.
  • Does your content support your keyword: You need to ensure that you have relevant content on your pages that support your keywords. It doesn't work just to stick a keyword in your page title and be done with it.
  • Structured Data and meta data: Format your content behind the scenes so that web crawlers know exactly what type of content they are crawling so that they can index it easier. Structured Data helps Google put your information on their front page in a highlighted manner (SERPs).