Real Estate Website Enhancement
Client: LBG Home – Real Estate Agent
Project Overview: Provide a fresh look and feel to the client’s current website, as well as integrate a MailChimp sign-up form.
Project Details
See the process Van Island Web followed to deliver project results for the client.
The Project Ask
This Victoria BC based real estate client contacted Van Island Web to help them provide a fresh and modern look to their website. The website was originally created by the client using the MyRealPage hosting and page builder. The original page was heavy on text and light on images and needed to highlight the client more than it currently was. The client also had a monthly newsletter that they wanted people to be able to sign up for from their website.
- The client needed a website audit to understand what updates could be made to provide a more modern and sleek look.
- The client needed a sign-up form that would be integrated to their MailChimp mailing list.
- A blog section was required to be added to be able to provide updates and news to website visitors.
The Process
Following an audit of the client’s website, Van Island Web compiled a list of updates and pages that needed a visual update to make them look more modern and easier to read on both desktop and mobile devices. A number of enhancements were identified and a proposed scope was provided to the client.
- Following the review of the scope of work document by the client, Van Island Web walked through the proposed changes and determined things such as primary audiences, updated colour scheme, key information highlights, blog additions and more.
- After sign-off of the scope and budget, the project moved ahead with additions being developed in the staging environment to ensure no interruption of service was needed for the client's current website.
- Throughout the development stage, the client was consulted on numerous occasions to confirm details and provide insight on important parts of their website and to ensure a shared vision of the updates.
- Updates were then tested thoroughly by Van Island Web on multiple devices and browsers to confirm the responsive design and aesthetic.
- Upon delivery of updates, the client reviewed and Van Island Web went through any questions or feedback items. Upon approval, the staging site was published live.
The Solution
Van Island Web was able to provide a number of visual enhancements and additions to the site to provide a modern, upscale look and feel to the website that allowed listings and videos to be embedded and highlighted for potential clients to view.
- An overhaul of the look and feel of the main page with a brand new header and colour scheme, making information easier to find and more visually appealing.
- Enhancement of the main page to include embedded videos of video listings from the clients YouTube page.
- A fully integrated MailChimp sign-up form that seamlessly adds new sign-ups to the client mailing list through a form on the main page of the website.
- A new blog section integrated from the host blogging system, allowing the client to upload modified versions of their newsletter as blog posts to increase the site footprint in Google and to keep site visitors more engaged in the site content.
- Totally redesigned sub-pages that previously only contained blocks of text information. We redesigned those pages to split out the valuable information into more bite-sized chunks, and added visual elements to keep the content readable.
- Other various enhancements to provide a more visually appealing and aesthetic website .
Click through to see some of the web design enhancements delivered.
Web Tools/Technologies Used
MyRealPage
MailChimp
Custom Code Injection
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Contact Van Island Web to learn more about starting a project. We provide affordable website packages and web solutions to help your business build its online presence. Contact us at [email protected] or 250-544-2777.