Data Structure Enhancement
Client: Reimagine Work HR
Project Overview: Enhance job posting pages on the company website so that they have proper Structured Data so Google picks up and indexes job postings.
Project Details
See the process Van Island Web followed to deliver project results for the client.
The Issue and Conditions
- The client website was created and designed in SquareSpace.
- Job postings were hosted as PDF files linked from the client website
The Solution
To allow Google to properly read the job posting information and be able to integrate into it’s Job Posting algorithm, Van Island Web needed to be able to insert Data Structures into the client website.
- Build new job posting specific pages on the current website
- Create validated JobPosting data structures and inject code into job posting pages.
- Submit and index pages to Google.
The Process
After meeting with the client to gather more information and confirm the scope of work, Van Island Web was able to begin development and configuration.
- Van Island Web developed a new job posting page template within the client's SquareSpace environment. New pages for each of the current open job postings were then created based on that template.
- Unique JobPosting data structures were then created for each of the open job posting pages, and validated with Google's Schema Markup Testing Tool to ensure that when crawled by Google, they will be read and parsed properly. The code was then injected into all of the headers of the appropriate job pages.
- Google Search Console was used to test the pages with the Data Structures now injected. Upon successful test, pages were requested to be indexed by Google using the appropriate tools in Google Search Console.
- Documentation and training were provided to the client by Van Island Web to provide the knowledge for the client to continue to be able to integrate Data Structures into future postings by creating new pages and injecting the validated code as needed.
Web Tools/Technologies Used
SquareSpace
Data Structures
Google Search Console
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